Our fish journey to markets worldwide
ASAT was founded in 2002 in Tantan, a strategic location in southern Morocco known for its fishing port and extensive marine resources. From its beginning, the company specialized in the production of canned sardines and mackerel, capitalizing on the region's rich ocean resources. Thanks to this prime location, ASAT quickly developed and established a strong presence in Morocco's canning industry.
2016 ASAT reached a pivotal milestone when Diana Holding acquired 100% of its shares, opening new growth opportunities. This acquisition began a modernization process for production equipment, significantly improving the company’s competitiveness in national and international markets. With this strategic investment, ASAT maintained its position in the industry and prepared for broader expansion, integrating the highest quality standards.
ASAT continues its development by diversifying its product portfolio with the addition of canned tuna, further expanding its offerings to meet market demands. The company stands out for its commitment to strict international standards, ensuring high-quality products and rigorous traceability. Additionally, ASAT strongly emphasizes social and environmental responsibility, adopting sustainable and ethical practices to secure a prosperous and responsible future for Morocco’s canning industry.
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At ASAT, we deliver premium Moroccan seafood guided by values of operational excellence, sustainability, innovation, social responsibility, and transparency. Our focus on quality and integrity builds strong, lasting partnerships worldwide.
We are dedicated to ensuring strict production practices that align with the highest global standards, enabling us to provide our customers with products of exceptional quality.
Our operations integrate responsible marine resource management by following sustainability principles to protect both marine species and habitats.
We combine advanced technology with innovative practices to deliver efficient, high-performance, and sustainable solutions, continuously adapting to meet evolving consumer demands.
Our organization focuses on local community development through equitable career opportunities and skill advancement together with inclusive practices.
We are committed to the highest standards of governance, built on a foundation of integrity, transparency, and strictness. We maintain regulatory compliance while building strong, trust-based partnerships with our collaborators.
ASAT maintains a sustained dedication to fulfilling partner requirements through nutritious high-quality products which align with both local and international market expectations
At ASAT, we understand the pressures of balancing costs, quality, and demand while upholding your business values. That's why we offer more than seafood; we provide solutions to help you build trust, reduce risks, and maintain a steady supply of high-quality products.
Partnering with ASAT ensures your products meet the highest standards:
ASAT brings the richness of Moroccan seafood to global markets, from Europe and Asia to the Middle East, Africa, and the Americas, delivering authentic flavors worldwide.
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